About the Company
Fiber Global is a climate technology company focused on advancing building materials. Our mission is to reclaim abundant global waste streams to create sustainable, high-performing building materials. Fiber Global creates products that are both sustainable by design and higher performing than existing products on the market. Please visit www.fiberglobal.com to learn more.
About the Role
As a Market Analyst, you will play a crucial role in supporting the development of new products, identifying new sales channels, impacting go-to-market strategy, reviewing international expansion, prospecting customers, and sales funnel forecasting.
Requirements
What to Expect:
You can expect to make a positive difference in the world with Fiber Global. However, doing that is not easy. It requires a lot of hard work, taking action with solutions to problems and challenges, and demonstrating unwavering resilience. Our core values - Purpose, Integrity, Progress, and Collaboration - are the baseline of how we do everything. You can expect to work with individuals and teams who are driven by a sense of purpose, and hold themselves and others accountable for positively contributing to the company’s mission.
Duties and Responsibilities:
Market Research: Conduct comprehensive market research to identify industry trends, customer needs, and competitive dynamics within the building materials industry.
Data Collection & Analysis: Gather and analyze quantitative and qualitative data from various sources, including market reports, surveys, customer feedback, and sales data.
Industry Trend Analysis: Monitor and assess industry developments, economic indicators, and regulatory changes that could impact the building materials market.
Competitor Analysis: Track and analyze competitors’ activities, including product launches, pricing strategies, and market positioning, to identify potential threats and opportunities.
Customer Segmentation: Segment the market based on demographics, purchasing behaviors, and other relevant factors to identify target customer groups and tailor marketing strategies accordingly.
Forecasting & Reporting: Develop sales forecasts, market share estimates, and other predictive models to support business planning and strategy development.
Strategy Support: Provide insights and recommendations to the marketing and sales teams based on research findings, helping to shape product development, pricing, and promotional strategies.
Report Preparation: Create detailed reports, presentations, and dashboards to communicate research findings and market insights to senior management and other stakeholders.
Cross-functional Collaboration: Work closely with product development, sales, and marketing teams to ensure alignment of market strategies with business objectives.
Continuous Improvement: Stay updated on the latest market research tools, techniques, and best practices to continuously improve the quality and impact of market analysis.
Minimum Qualifications:
Minimum of 3 years of experience in market research, data analysis, or a related field, preferably within the building or physical materials industries.
Bachelor’s degree in Marketing, Business Administration, Economics, or a related field. Advanced degree or relevant certifications (e.g., Market Research, Data Analysis) is a plus.
Knowledge, Skills, and Abilities:
Strong analytical and critical thinking skills
Proficiency in market research methodologies and tools
Excellent data analysis and interpretation skills
Experience with statistical analysis software (e.g., SPSS, SAS) and data visualization tools (e.g., Tableau, Power BI)
Ability to translate complex data into actionable insights and clear reports
Excellent communication and presentation skills
Work Environment and Physical Demands:
Periods of working on feet while interacting with the workforce.
Prolonged periods of sitting at a desk and working on a computer.
Ability to wear Personal Protective Equipment as required for safety.
Benefits of working for Fiber Global:
Competitive benefits package including:
Company paid medical, dental, and vision for you and dependents
401k with company match
Parental Leave
Paid basic life & disability insurance
Supplemental Insurance Options
11 paid holidays
Paid time off
Opportunity to advance within the company
Stock Share options